Twitter is one of the best ways to build your brand, build authority, and connect with your target audience. That’s why I’ve made Twitter my primary social media site I’m being active on right now. Sure, Facebook, LinkedIn, and even Google+ all have a lot … Read More

A short post for you all today. Before you sit down to start creating content, ask yourself this one question. Read More

As some of you may have seen from the email subscribe pop-up box on my site, I recently created a free guide to help you get started with one of the most crucial aspects of content marketing: building authority. For those of you who have … Read More

How often should you blog? That’s one of the most common questions I see asked on forums, social media, and Q&A sites. It’s something that a lot of people are curious about. Everyone wants to know the magic number of blog posts you should do … Read More

Yea, we’re going there. One of the most important parts about creating content is making it appealing. Being appealing from both a visual aspect, and a contextual one, is what makes people gravitate towards one piece of content more than another. Creating that appeal, takes … Read More

I’ve made it no secret that I’m not a graphic designer. But as a content marketer, visuals are crucial. If all you’re putting out is text, you’re missing a huge opportunity. The truth is that some people don’t like to read. They’d prefer to see … Read More

Google has made it their mission to crack down on sites that try to “cheat” their algorithm and game the system. In fact, they created a series of updates (Penguin) aimed at penalizing sites that have “shady” backlinks, and marketers that are using what Google … Read More