When most people think of creating content, they generally automatically think of blogging, tweeting, or posting to Facebook. Those are all great places to publish the awesome content you’re cranking out, but they aren’t the only options. Sure, you want your blog to be the … Read More

Did you know that on an average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will continue to read the rest? This stat itself establishes the fact that an eye catching headline is a must if you … Read More

How To Go From Outbound To Inbound Marketing Stop trying to sell me stuff! This is the message that consumers have been sending to companies for years. Unfortunately, its been largely ignored, and advertisers and marketers continue to force their products and services down peoples’ … Read More

You just created a blog post, white paper, eBook, or another piece of content as a part of your content marketing efforts. You add it to your site, promote it on Social Media, paid ads, blog comments and anywhere else you can think of. Most … Read More

As some of you may have seen from the email subscribe pop-up box on my site, I recently created a free guide to help you get started with one of the most crucial aspects of content marketing: building authority. For those of you who have … Read More

I’ve made it no secret that I’m not a graphic designer. But as a content marketer, visuals are crucial. If all you’re putting out is text, you’re missing a huge opportunity. The truth is that some people don’t like to read. They’d prefer to see … Read More

Last week I created my first SlideShare presentation ever. I had absolutely NO following on SlideShare. I’m not some “big brand”. I’m not famous. I have extremely limited graphic design skills. Despite all of that, my presentation got featured. If you follow me on Twitter (shame on you … Read More