It’s 11:35 PM. You’ve just put in over an hour of work creating a blog post. You feel good about it. You hit publish, send out one tweet or Facebook post to “promote” the article, and then POOF! You never go back to it again. … Read More

Last week I created my first SlideShare presentation ever. I had absolutely NO following on SlideShare. I’m not some “big brand”. I’m not famous. I have extremely limited graphic design skills. Despite all of that, my presentation got featured. If you follow me on Twitter (shame on you … Read More

Here's my quick and easy guide to adding Twitter cards to your site! Read More

One of the pieces of advice that you’ve probably seen a lot is that more content = better. It was a topic debated in a recent #SEMrushchat that I enjoyed participating in. Here’s a breakdown of the general consensus of the long content vs. short … Read More

All content starts from an idea. Unfortunately, one of the hardest parts of making great content is coming up with that initial idea. In the past, I’ve sat and stared at a blank screen for what seemed like hours trying to come up with the … Read More

One of my most popular posts so far has been my “Are You Making These 5 Twitter Marketing Mistakes?” article. I decided to take that post and make it into an infographic using Canva to show you how repurposing content can be effective, and also to … Read More

When I first started out with online marketing, one piece of advice I saw over and over again was to be all over social media. I was taught to create an account of Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest, and every other social networking site … Read More