Keyword research is one of the most important parts of SEO, particularly today when so many brands rely on content for traffic. Unfortunately there are a ton of companies, content marketers and bloggers that don't do a lick of keyword research and miss out on … Read More

Tweeting frequency has always been something that interested me. There are a lot of studies out there saying you should Tweet X amount of times per day for the most engagement, or other "best practices."  For example, this study from Social Bakers in 2014 showed that … Read More

I’ve been M.I.A. for a while.  Well not really, I’ve still been creating content, just not on this site. And luckily my evergreen blog posts like this one have been keeping a steady flow of new visitors to this blog. A few months ago I decided … Read More

During the first few months of restarting my site, a majority of my traffic was coming from social media. I was on Twitter heavy (still am), and building up a following. I was happy that I was getting traffic from social media, but the truth is … Read More

A while ago, I announced that I was going to start doing monthly case studies on my site. The point of the case studies is to show you all real life examples of what works in terms of online marketing, and how you can implement … Read More

We’re not a gym. That’s the motto for Planet Fitness. In case you’re unfamiliar, Planet Fitness is a gym that caters to a very specific demographic, or niche. If you’ve ever seen their commercials on TV, or heard one on the radio, then you know … Read More