Wouldn’t it be awesome if some of the top authorities in your industry followed you on Twitter? Sure, it’s nice to be able to brag about having the top influencers in your industry following you, but that’s not the real reason you should be aiming to … Read More

We’ve all heard the latest social media growth stats. One quarter of the world’s population uses social media. 70% of B2C marketers have acquired customers through Facebook. 67% of Twitter users (of which there are 288 million monthly active users) are far more likely to … Read More

Twitter is one of the best ways to build your brand, build authority, and connect with your target audience. That’s why I’ve made Twitter my primary social media site I’m being active on right now. Sure, Facebook, LinkedIn, and even Google+ all have a lot … Read More

Here's my quick and easy guide to adding Twitter cards to your site! Read More

One of my most popular posts so far has been my “Are You Making These 5 Twitter Marketing Mistakes?” article. I decided to take that post and make it into an infographic using Canva to show you how repurposing content can be effective, and also to … Read More

When I first started out with online marketing, one piece of advice I saw over and over again was to be all over social media. I was taught to create an account of Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest, and every other social networking site … Read More

Before the Instagram explosion, Pinterest was THE social media site for visual content. It’s still a popular site, and is a great tool for bloggers and companies to use for their content marketing strategy, particularly if you’re in an industry or niche where images and … Read More